The story of a global community told one cup at a time.
AH, COFFEE…
It’s the lifeblood of our creative process. And when it comes to finding the perfect pour in Detroit, we look no further than The Great Lakes Coffee Roasting Company. From trips to single source farms in remote corners of the world, to roasting and storage practices that border on obsession, every cup reveals the immense pride they take in their work — and in the community we share.
We helped bring that story to life with packaging designs inspired by Detroit’s shipping heritage; an e-commerce platform to improve access to the sacred bean supply; and refreshing the look and feel of their retail locations. It’s a fun story to tell — because at The Great Lakes Coffee Roasting Company, it’s not just about what you’re drinking: It’s about the journey to your cup… And where we’ll go from there.
SKILLS
Creative Direction | Art Direction | Graphic Design | Branding | Web Design
The number of cups of Great Lakes coffee consumed by the seeds staff per day.
The number of miles a coffee bean travels from Sumatra to Detroit.
CASE STUDIES
