A good defense never rests.

DIFFERENTIATING A BRAND

Chances are that if you look up anywhere in Detroit, you’ll likely see the face of a local attorney staring back at you. Chances are even greater that they’re staring blankly, never quite able to move beyond the tired clichés and stereotypes. For seeds, we saw something more in Ven Johnson. Ven leads a team of 20 attorneys in the fight for justice. That may sound cheesy, but when we started working with Ven in 2020, you might recall the world had turned upside down: Socially, culturally, emotionally.

Our challenge was to elevate Ven above those competitors’ billboards to convey a higher calling and, in doing so, distance him from the pack — even though he was being outspent four-to-one. Our approach was to reimagine what legal advertising could be and redefine Ven Johnson Law in this new context, first rebranding the firm then building a powerful marketing campaign with diverse styles yet consistent messaging to cost-effectively drive traffic to digital channels and capture a greater share of voice.

SKILLS
Creative Direction | Art Direction | Graphic Design | Video Production | Experiential | Presentation Design | Strategy