BRANDING

We all need somebody to lean on.

 

For most people, Detroit is a story told in about seven square miles. For Life Remodeled, there’s a much bigger story being told in the 132 more that define its neighborhoods. Since 2014, Life Remodeled has invested nearly $50 million into those neighborhoods with the help of 80,000 volunteers and corporate partners during its Six Day Project.

For seeds, six days has become six years. What started as our own volunteer effort has evolved to become an invaluable relationship with Life Remodeled. As members of its Durfee Innovation Society, we believe in its broader mission to create neighborhood revitalization that lasts. Our challenge has been to help Life Remodeled differentiate itself from the other noble causes competing for support while creating a brand that is both authentic to its mission and the community it serves.

Our approach is ongoing engagement with community stakeholders to tell the incredible story that is Life Remodeled through annual awareness and fundraising campaigns leveraging social media and donated advertising space to put the spotlight on the Detroiters redefining their city.