LAUNCHING A BRAND
Apple… Nike… Google… Iconic brands that all started in a garage. If there’s a dream job for any ad agency, it’s to be “in the garage” with a brand from day one — and grow with them. For seeds, evrdrive was that brand. evrdrive is an online, Houston-based pre-owned vehicle retailer with a twist: Having learned a few lessons from Carvana about going too big too soon, they instead chose high-end mall environments to create branded retail spaces designed to humanize the online shopping experience. Think: Apple meets Tesla.
Our approach was to first create and capture brand assets, maximizing production efficiencies over the course of three days to build a library that would ultimately allow us to go to market with a full multi-media launch campaign in which pre-owned was the new… New.
SKILLS
Creative Direction | Art Direction | Graphic Design | Video Production | Experiential | Presentation Design | Strategy
